1.2 KiB
1.2 KiB
11 · Catalogue
Uniform grid of variations of the same thing — typefaces, colour palettes, product SKUs. The page is a visual index of inventory.
- Heading: brand mark + tagline only; no big display.
- Body: grid of identical-sized cards (3–5 per row), each one variant of the core product.
- Divider: hairline rules between rows; sometimes a category label band.
- Button: card-internal link to detail page; no global CTA.
- Image: specimen thumbnail per card, or a swatch.
- Reveal: none.
Reach for it for foundries, palette generators, font shops, colour systems, capsule collections.
Avoid for narrative brands. Catalogue treats every item as equal — wrong for products with hierarchy.
Reference: Klim Type Foundry, Pangram Pangram, Coolors palettes.
Sample opening lines (imitate the specificity — Catalogue openings are inventory headers, dated, with a count):
"Today's loaves." — Maple Street Bread (test 03) — two words, ownership of the day "Five collections, in store now." — names the count and the where "Thirty-eight items · Spring 2026 · all hand-stitched." — count, date, qualifier; no adjectives