1.7 KiB
07 · Manifesto
Polemical large type. Declaration energy. The page tells the reader what to believe before it tells them what to buy. Often political-poster aesthetic.
- Heading: all-caps display tilted slightly (
-2°to-4°), or stacked colour-block highlights on the verb. - Body: short paragraphs each holding one assertion, large enough to read across the room.
- Divider: bleed-colour blocks between sections; no hairlines.
- Button: oversized solid block, accent colour, set far below the fold.
- Image: none, or a single high-contrast B&W photograph used as a section bleed.
- Reveal: horizontal sweep on section entry.
Reach for it for brand repositioning announcements, mission-led indie products, design-studio beliefs pages.
Avoid for transactional pages. Manifesto sells agreement, not action.
Reference: Linear's positioning pages, agency rebrand sites, political campaign landing pages.
Sample opening lines (imitate the specificity — manifestos commit, they don't hedge):
"WE ARE A STUDIO. WE ARE NOT A PLATFORM." — Meridian (test 04) — defines by refusal, all caps, a single accent word "We design products that last twelve years. We do not design products that need replacing every two." — concrete number, paired declaration "Lightness above weightiness, elevate everyone you encounter." — craigmod.com — one-line principle, no explanation needed
<section class="manifesto bleed-ink">
<h1 class="caps display-xxl">WE BELIEVE <em class="block-accent">DESIGN</em> IS SLOW.</h1>
</section>
<section class="bleed-paper">
<p class="claim">It costs less than the rework you'll do without it.</p>
</section>