training/skills/hallmark/references/macrostructures/06-conversational-faq.md

06 · Conversational FAQ

Bold questions, brief answers. The page reads like an honest interview with the product. Often each Q/A is a collapsible accordion.

• Heading: each section is a question — a short, direct phrase ending in ?.
• Body: answer in 2–4 short paragraphs immediately below the question.
• Divider: thin rule between Q/A pairs, or zero rule and a paper-colour swap.
• Button: typographic link inside answers ("Read the full policy →"); one outlined CTA at the foot.
• Image: sparse — maybe one diagram per long answer; mostly text.
• Reveal: none on load; accordion expand uses 200 ms --ease-out on grid-template-rows: 0fr → 1fr.

Reach for it near pricing, for products that meet skepticism, for educational/regulated industries.

Avoid as the primary page. FAQ usually pairs with another macrostructure that opens the page.

Reference: many SaaS pricing pages, Casper, Substack help pages.

Sample opening lines (imitate the specificity — questions are real questions, answers are short and concrete):

"What is this for? — A single-binary CLI for parsing log streams from stdin." — names the form factor, names the input "How is this different from X? — It's about time." — cron.com — answers obliquely, with a phrase that has weight "Who built this? — Three of us, in Lisbon, since 2014." — date + place + count, no marketing

<section class="faq">
  <details>
    <summary><h2>How long does setup take?</h2></summary>
    <div class="answer">…</div>
  </details>
  <details>…</details>
</section>

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