1.2 KiB
12 · Letter
First-person, written, intimate. Opens with a greeting ("Dear friend,"). No buttons in the fold. Reads as a personal note from the founder.
- Heading: salutation in serif italic ("Dear reader,"), 1.5–2× body size.
- Body: prose, single column, narrow measure (50ch), as if typed.
- Divider: paragraph spacing only, occasional
* * *separator. - Button: sign-off link at the foot ("p.s. join us if you'd like →").
- Image: maybe one signature scan, or a quiet inline photograph.
- Reveal: none.
Reach for it for personal brands, indie founder announcements, sabbatical or pivot pages, donation appeals.
Avoid for transactional commerce. Letter is intimate; commerce is functional.
Reference: Frank Chimero's site, founder farewell posts, indie newsletter front pages.
Sample opening lines (imitate the specificity — Letter openings are first-person greetings, dated, with a place if relevant):
"Hello, I'm Anya." — Anya (test 06) — single line, name, full stop "Saturday, 6:14 a.m. The dough went in at midnight." — opens on a moment, then explains it "Hey there. This page is soft because the surface should be soft." — Hallmark Hum — colloquial open + a principle