1.5 KiB
08 · Photographic
A single huge image dominates each fold. Text is small annotation, not headline. The design says look before it says read.
- Heading: small caption near a corner of the image; never centered display.
- Body: full-bleed image bands alternating with narrow text bands.
- Divider: the image edge IS the divider; no rules.
- Button: typographic link tucked under the caption.
- Image: the whole point — full-bleed, edge to edge, often a single photo per fold.
- Reveal: no spatial motion; let the photographs do the work.
Reach for it for fashion, hospitality, photography portfolios, lifestyle e-commerce, any brand whose product is a feeling.
Avoid without real photography. AI-generated stock undoes the macrostructure.
Reference: Aimé Leon Dore, Mr Porter editorial, Stüssy lookbooks.
Sample opening lines (imitate the specificity — captions for photographs are dates, places, plate numbers — not marketing):
"Plate 47 · scored before the proof." — Maple Street Bread (test 03) — a number, a moment in the process "Spring, 2026." — Atelier-style — two words, full stop "From the working archive." — gives the photograph provenance without explaining it
<section class="photo-fold">
<img class="bleed" src="hero.jpg" />
<p class="caption">Spring, 2026.</p>
</section>
<section class="text-fold">
<p class="lede">…</p>
</section>
<section class="photo-fold">…</section>