2.1 KiB
04 · Stat-Led
The hero is a giant number — a metric, a count, a percentage. Everything that follows supports or qualifies it. Data is the narrative.
- Heading: a large numeric display (8–12 rem, tabular figures) paired with a worded headline — the figure is the biggest element, but it is never the hero's only words. State what the number means right beside or beneath it as a real headline, not a tiny label. Read the figure and its words together ("4 seconds. From the alert link to the slow span.").
- Body: sections each anchored by a supporting stat or chart.
- Divider: hairline rules between stat blocks; tabular-nums everywhere.
- Button: outlined chip aligned beneath the qualifier.
- Image: charts and small data-viz; no photography.
- Reveal: number-tick on the hero figure — counter from 0 to target over ~500 ms.
Reach for it when the brief is "we have proof in numbers" — enterprise/B2B, fundraising platforms, climate or impact pages.
Avoid for products without a defensible single metric. A fake big number is worse than no number.
The hero header always contains words. The lead figure never stands alone as the headline — pair it with a worded line that completes it. A bare number as the dominant hero text fails slop-test gate 46.
Reference: Ahrefs, Stripe Sessions stat blocks, climate-impact dashboards, venture firm portfolio pages.
Sample opening lines (imitate the specificity, not the wording — the number does the work):
"+47% · faster · decide late." — italicised number, three-word qualifier "4 seconds. From the alert link to the slow span." — pairs the number with what it bought "434 total posts. New CSS you feel like you could use today." — adam argyle, nerdy.dev — the count grounds the page in real volume
<section class="stat-hero">
<div class="figure tnum">99.97<span class="unit">%</span></div>
<p class="qualifier">uptime across 2026, measured externally.</p>
<a class="cta-outline">Read the report →</a>
</section>
<section class="supporting-stats">…</section>