34 lines
1.6 KiB
Markdown
34 lines
1.6 KiB
Markdown
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## 06 · Conversational FAQ
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Bold questions, brief answers. The page reads like an honest interview with the product. Often each Q/A is a collapsible accordion.
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- **Heading:** each section *is* a question — a short, direct phrase ending in `?`.
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- **Body:** answer in 2–4 short paragraphs immediately below the question.
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- **Divider:** thin rule between Q/A pairs, or zero rule and a paper-colour swap.
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- **Button:** typographic link inside answers ("Read the full policy →"); one outlined CTA at the foot.
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- **Image:** sparse — maybe one diagram per long answer; mostly text.
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- **Reveal:** none on load; accordion expand uses 200 ms `--ease-out` on `grid-template-rows: 0fr → 1fr`.
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Reach for it near pricing, for products that meet skepticism, for educational/regulated industries.
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Avoid as the *primary* page. FAQ usually pairs with another macrostructure that opens the page.
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Reference: many SaaS pricing pages, Casper, Substack help pages.
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**Sample opening lines** (imitate the *specificity* — questions are real questions, answers are short and concrete):
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> *"What is this for? — A single-binary CLI for parsing log streams from stdin."* — names the form factor, names the input
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> *"How is this different from X? — It's about time."* — cron.com — answers obliquely, with a phrase that has weight
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> *"Who built this? — Three of us, in Lisbon, since 2014."* — date + place + count, no marketing
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```html
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<section class="faq">
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<details>
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<summary><h2>How long does setup take?</h2></summary>
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<div class="answer">…</div>
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</details>
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<details>…</details>
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</section>
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```
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---
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